Strategic Senior Product Designer with 10+ years’ experience delivering scalable digital products across retail, enterprise and government ecosystems. I specialise in simplifying complex systems, modernising legacy platforms and designing high-impact customer experiences that drive measurable business outcomes. My work has contributed to 156% YoY sales growth, a 12x increase in conversion, 387k app downloads, and large-scale operational efficiency improvements across products used by millions of customers. I work across the full product lifecycle — from discovery and strategy through to delivery — partnering closely with product, engineering and executive stakeholders to turn complex problems into intuitive, scalable experiences.